July 3, 2012 by Darlene McC
Good Morning Amazons.
My apologies for the radio silence; I spent last week busting it at work to earn a few days of wilderness in New Hampshire and am presently spinning my thoughts off as a train snakes me back down the Hudson. I love living in the future! Technology is grand.
The same technology that allows me to write this from my phone also allows us to create worldwide micro-communities. In the developed world we can segment ourselves in a way that (wo)man never could before – across thousands of miles we can find those like us and share ideas, feelings, and information.
Last week a woman contacted me after reading Urban Amazon and said “I’ve always been the only one like me that I knew of” – she was proud of her Amazonian-ness; but lonely in her singular existence. Maybe this is your experience too? I have been fortunate to know many amazing Amazons (my mom and aunt the first, surely). Yet few examples exist in media and television, with the recent exception of Dot Jones (Coach Beast on Glee) – though this international arm wrestling champion has yet to hit my magazine rack as a cover gal.
Modern technology has afforded us a gathering place, but now the task of what to fill it with? For some time womens “fitness” magazines have been pissing me off, however this months crop really burned my buns. The cover if the nation’s leading “health” rag was full of headlines that infuriated. Such gems as “your beach body week” and how a certain actress “got her bod while hating the gym”. Tell me something: whom is that magazine intended for if they have an article about how to get hot while loathing exercise? Or barking for the idea that you can get your beach body in 7-days of effort? Not me and probably not anyone who reads this blog. So what do we do about it?
I’m trying to visualize what content the ideal women’s health magazine would have. (Did you catch that hint in there? I bet you did, becuase you’re smart and that’s why I love you.) If we aren’t fed the self-depreciation, what are we left with? What would you want to see in an ideal health and wellness magazine? If Dot Jones was on the cover with her fanatic grin what would be inside? Would it have any of the fashion, pop-culture, or beauty content or would it be purely wellness? Is that content inherently exclusive, or is there a better way to do it?
I want to hear your ideas. Is there a magazine or blog that’s getting it right? Who is getting it horribly wrong and why? What are you starving for (and can I find a way to give it to you)? I want to grow Urban Amazon into a home for those who aren’t seeing themselves in the mainstream “health” zine, and I want to hear what you think that could be.