Urban Amazon

If we’re real with ourselves, most people who come to us aren’t “fit people getting fitter” ~ they’re moderate to low on the knowledge scale and possibly even lower on the motivation scale. They want the results; but they’re often scared, confused, and sometimes really unaware of how their own behavior and pre-conceptions are holding them back.

The difference between a trainer and a high quality coach is how well they can take someone new to fitness who is struggling and support them through to success.